Willis Tower

ATTRACTIONS . CITY HISTORY . INTERACTIVE

Intro

The project was a revitalization of the SkyDeck visitor experience, achieved by converting 37,700 sq ft of queuing space into a collection of vibrant exhibits that weave together the stories of the Chicago’s origin, transportation, food, culture, etc., many of which make for great photo opportunities.

The visitor experience is carefully designed to build anticipation for the journey to the 103rd floor Skydeck. Here visitors experience breathtaking views of the city and the exhilaration of The Ledge, four glass balconies suspended over the city.

Project Roles

Worked with interpretive planners, researchers, architects and fabricators on Willis Tower - Skydeck Experience and lower level pre-experience.

2D Assets Lower Level : Designed graphics spreads, infographics and illustrations for the "Chicago Origins" and "Taste of Chicago" experiences among others

2D Assets Skydeck Level : Deviced the visual language and produced some of the environmental graphics that wrap around Level 103

3D Assets : Producing drawings of site specific exhibits (screens on columns displaying interpretive information) to coordinate with fabricators for manufacturing and assembly

Projection Mapping : Worked with the content producer in determining the position, context and pixel grid to project animations around a 3D scale model of Willis Tower mounted on a curved wall