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WILLIS TOWER

ATTRACTIONS  .  CITY HISTORY  .  INTERACTIVE

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Intro

The project was a revitalization of the SkyDeck visitor experience, achieved by converting 37,700 sq ft of queuing space into a collection of vibrant exhibits that weave together the stories of the Chicago’s origin, transportation, food, culture, etc., many of which make for great photo opportunities.

The visitor experience is carefully designed to build anticipation for the journey to the 103rd floor Skydeck. Here visitors experience breathtaking views of the city and the exhilaration of The Ledge, four glass balconies suspended over the city.

Project Roles

Worked with interpretive planners, researchers, architects and fabricators on Willis Tower - Skydeck Experience and lower level pre-experience.

 

  • 2D Assets Lower Level : Designed graphics spreads, infographics and illustrations for the "Chicago Origins" and "Taste of Chicago"  experiences among others

 

  • 2D Assets Skydeck Level : Deviced the visual language and produced some of the environmental graphics that wrap around Level 103

 

  • 3D Assets : Producing drawings of site specific exhibits (screens on columns displaying interpretive information) to coordinate with fabricators for manufacturing and assembly

 

  • Projection Mapping : Worked with the content producer in determining the position, context and pixel grid to project animations around a 3D scale model of Willis Tower mounted on a curved wall

 

  • Signage : Designed and produced final graphics + assembly drawings for ADA compliant signage

Thinc Design team

Design Lead : Oronde Wright

Graphic Standards : Aki Shigemori

Interpretive Planner : Mekala Krishnan

Designers : Vishnu Uppalapati

                      Shahira Hammad

                      Meital Gueta

Project Information

Project Location : Chicago

Completed in 2021

Client : EQ Office

Architects : SOM

Collaborators : Chicago Scenic

                             Clark Construction Group

                             Squint/Opera

                             Palazzo Lighting

                             Teecom

                             IHCD

City Origins

Taste of Chicago

Skydeck Experience

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